Agricultural Equipment Business Essay

Rural Equipment Business Manufacturing, fare and conveyance openings in post-reap gear entice business visionaries even as other homestead items likewise hold extraordinary guarantee In the most recent decade, Buhler, a worldwide maker of grain processing, arranging and taking care of items, has been seeing a topographical move popular for its items. While the US and Europe remained the pillar for long, it is China and India that are currently the interest centers for its items. The organization, which propelled its India activities in 1992, has since extended its office in India and sloped up the workforce. Another hardware firm, Satake, a Japanese major, has been seeing comparative pattern. Yet, the nearness of huge firms, for example, Satake and Buhler has not had a lot of impact on neighborhood fabricating. Numerous little and medium undertakings work at full limit the nation over. Take for example, S P Khandelwal of S Milling and Engineering. He sells grain cleaning and arranging gear to flour plants, vitality nourishments makers and bites organizations. He brags of customers, for example, Bikanerwala, Priya Gold and Modi Flour Mill. It is the value factor that helps business people, for example, Khandelwal endure the attack of the worldwide majors. â€Å"Products sold by composed players are costly while my items are low-cost,† he says. Homestead gear organizations, both of all shapes and sizes, are battling without holding back to get the bigger portion of the rewarding India showcase, in spite of the way that the horticulture sector’s share in the GDP has fallen throughout the years. This in any case, the ranch hardware part, that is a key help for agribusiness, has been developing at an energetic pace and is anticipated to contact $7. 9 billion by 2012, as per The Freedonia Group, a US-based statistical surveying firm. [pic] Growth Drivers two or three elements are driving the development of this division. These are automation of horticulture, increment in contract cultivating, simple accessibility of ranch advances at low loan fees, and relocation of workers from towns to urban communities. Automation of Indian rural has been a significant sponsor. The nonstop increment in the utilization of intensity for ranch part and the relating decrease in the utilization of animal and human force is an unmistakable sign that an ever increasing number of machines are being sent. An investigation by KPMG, accomplished for India Brand Equity Foundation (IBEF) hurls some fascinating perceptions. It says the portion of creatures as the wellspring of intensity for the horticulture segment declined pointedly from 45% in 1971-72 to under 10% in 2005-06.

Allan Pinkerton and His Detective Agency

Allan Pinkerton and His Detective Agency Allan Pinkerton (1819-1884) never planned to be a covert operative. So how could he become the originator of one of the most regarded investigator offices in America?â Moving to America Conceived in Scotland, August 25, 1819, Allan Pinkerton was a cooper, or barrel-producer.. He moved to the United States in 1842 and settled close to Chicago, Illinois. He was a productive man and immediately understood that working for himself would be a greatly improved recommendation for himself and family. After some looking, he moved to a town called Dundee that needed a cooper and immediately dealt with the market in view of his boss quality barrels and low costs. His craving to consistently improve his business really drove him down the way to being a criminologist. Getting Counterfeiters Allan Pinkerton understood that great quality crude materials for his barrels were effortlessly acquired on a little remote location near town. He concluded that as opposed to paying others to give him the materials, he would make a trip to the island and get it himself. Be that as it may, when he got to the island, he saw indications of residence. Realizing that there were a few forgers in the region, he inferred this could be the safehouse that had since quite a while ago evaded authorities. He collaborated with the neighborhood sheriff to stake out the camp. His analyst work prompted the capture of the band. The nearby townspeople at that point went to him for help in capturing the instigator of the band. His regular capacities in the end permitted him to find the guilty party and carry the forgers to equity. Establishing His Own Detective Agency In 1850, Allan Pinkerton established his analyst organization dependent on his own ethical standards. His qualities turned into the foundation of a regarded office that despite everything exists today. His notoriety went before him during the Civil War. He headed the association answerable for keeping an eye on the alliance. At wars end, he returned to running the Pinkerton Detective Agency until his demise on July 1, 1884. At his demise the organization kept on working and would before long become a significant power against the youthful work development creating in the United States of America. Truth be told, this exertion against work discolored the picture of the Pinkertons for a considerable length of time. They generally kept up the high good measures built up by their author, however numerous individuals started to see them as an arm of large business. They were engaged with various exercises against work and during the late nineteenth and mid twentieth hundreds of years. Pullman Strike (1894)The Wild Bunch Gang (1896)Ludlow Massacre (1914) Many work supporters blamed the Pinkertons for inducing riots as a methods for keeping business or for different loathsome purposes. Their notoriety was hurt by their assurance of scabs and business property of the significant industrialists including Andrew Carnegie. In any case, they figured out how to last through the entirety of the debate and still flourish today as SECURITAS.

And of Clay Are We Created Free Essays

In And of Clay are We Created, the creator utilizes Acuzena to show Rolf how they are indistinguishable, and show how everybody has their own mud they are covered in. The creator, Isabel Allende, composed this story in the wake of seeing an occasion like this on the news in 1985. In the story, when Rolf discovers Acuzena caught in dirt, he sees significantly more. We will compose a custom article test on What's more, of Clay Are We Created or then again any comparative theme just for you Request Now This young lady is caught with no chance to get out. No expectation. All he needs is a siphon to safeguard her yet nobody will bring one. It makes him see himself in her, caught in recollections, caught before. We are totally covered by something. Rolf was covered by recollections of the war and what it did to his family, the anger of his dad, and his blame for the passing of his sister. Everybody has relics of times gone by that shield us from proceeding onward, the way that Acuzena was held by the collections of her siblings and sisters, which shielded her from being pulled out of the mess. The creator was attempting to give us how throughout everyday life, there will consistently be torrential slides. We are only liable for the manner in which we manage them. The title, And of Clay are We Created, implies that we as a whole will have encounters all through life, however we can be changed from it. It can likewise be a profound reference to God making from dirt and afterward they finished canvassed in mud. The story truly shows how somebody can go as long as they can remember avoiding something that they will never escape from until they uncover in and climb. It additionally shows how Rolf believed that he had abandoned his past, however it reemerged in this experience. He needed to come to understand that his solitary way out of this was to acknowledge demise as Acuzena did at long last. The most effective method to refer to And of Clay Are We Created, Papers

The Fall of the House of Usher Disturbances, Derangement, Anxiety and Doom - Free Essay Example

The ancient, decaying House of Usher, filled with gloomy furniture of the room-of the dark and tattered draperies, which, tortured into motion by the breath of a rising tempest, swayed fitfully to and fro upon the walls, and rustled uneasily about the decorations of the bed, (pg. 406) and set in a dull atmosphere is Roderick and Madeline Usher. Besides its regard of Gothic imagery and horrendous events, the story has a psychological component and symbolism between the house and Roderick Usher. The story resides in a place of insufferable gloom that sickened the heart and ate away at the soul. This story evokes a feeling of dispirited and dread, along with a dreary environment. The madness of Roderick and Madeline Usher, the progressive deterioration of the house, and the mortifying realization that the power of intense fear. As the narrator approaches the house of Usher, he experiences a sense of dreary among him, which then makes him dread being in such an adverse place. The dreariness of the house increases the unstable mental illness of the already ill Roderick. The narrator himself begins to pace around from the agony from his surroundings. The narrator in The Fall of the House of Usher was the friend of the main characters Roderick Usher. Roderick lived with his sister in the house and both suffered from mental illness that had ultimately led to their deaths. The house was not actually haunted, but there was a permanent sense of decay about the house that continued up to both of the Ushers. With their mental illnesses, and Madeline Ushers ability to withdraw into a reserved state that would make anyone aware of her condition concluded that the person had died. The setting of the story was the house, which was always described in a way of dark and gloomy. The houses front wall as the narrator describes, resembles a giant face or skull. Rodericks large and luminous eyes are a mirror image of the houses eye-like windows. The Usher House seems so old and fragile that its instability will cause it to collapse. The walls that cover the Usher House seem to be in decay. Rodericks soft and web-like hair resembles the houses cob webs that hangs on the front walls. The physical deterioration of the house symbolized the physical deterioration of Roderick and Madeline Usher. Rodericks artistic creations have a bold fitting with what happens in the Usher House. Intense fear can cause greater anxiety in a person that will derive them to do irrational things and lose contact with insanity. Roderick Usher believes that the house of Usher dictated his fate and is always conspiring against him. Usher sees what the house is doing to his sister and what he believes it is doing to him, which fills him with great anxiety and despair. Usher becomes agitated, that when Madeline becomes catatonic, he tells the narrator that she has expired and seals her alive inside of a vault in the house. Obviously no sane person would so such a thing to a sibling whom he loves, but nevertheless, the combination of intense fear and an unstable mind lead Roderick to do the terrible deed. The depreciation of both the physical house of Usher and the people of the Usher House is what the story is really all about. As the physical house of Usher crumbles, so do the family members. The house, as well as Roderick and Madeline, still manage to survive, even though they are wearing away inside like the desolate stones that comprise the houses structure. As we see Roderick crumbling, we sense that an subsequent doom is deceasing upon the entire household, inspiring a feeling of despair. The disturbed characters, and the dreary setting are a realization of how fear can drive one insane.

Understanding Indifference Curves and How to Plot Them

In order to understand the highs and lows of production or consumption of goods or services, one can use an indifference curve to demonstrate consumer or producer preferences within the limitations of a budget.   Indifference curves  represent a series of scenarios wherein factors like worker productivity or consumer demand is matched against different economic goods, services, or productions, between which an individual in the market would theoretically be indifferent regardless of which scenario he or she  takes part. It is important in constructing an indifference curve to first understand the factors that vary in any given curve and how those affect the indifference of the consumer in that given scenario. Indifference curves operate on a variety of assumptions, including that no two indifference curves ever intersect and that the curve is convex to its origin. Understanding the Mechanics of Indifference Curves Essentially, indifference curves exist in economics  to determine the best choice of goods or services for a consumer given that particular consumers income and investment capital, wherein the optimal point on an indifference curve is where it correlates with the consumers budget restraints. Indifference curves also rely on other core principles of microeconomics including individual choice, marginal utility theory, income and substitution  effects, and the subjective theory of value, according to Investopedia, where all other means remain stable unless charted on an indifference curve themselves. This reliance on core principles allows for the curve to truly express the levels of satisfaction of a consumer for any good, or the level of production for a producer, within a given budget, but again must also take into account that they could be oversimplifying a markets demand for a good or service; the results of an indifference curve should not be taken as a direct reflection of the real demand for that good or service. Constructing an Indifference Curve Indifference curves are plotted on a graph according to a system of equations, and according to Investopedia, Standard indifference curve analysis operates on a simple two-dimensional graph. One kind of economic good is placed on each axis. Indifference curves are drawn based on the consumers presumed indifference. If more resources become available, or if the consumers income rises, higher indifference curves are possible – or curves that are farther away from the origin. That means that when constructing an indifference curve map, one must place one good on the X-axis and one on the Y-axis, with the curve representing indifference for the consumer wherein any points that fall above this curve would be optimal while those below would be inferior and the entire graph exists within the confines of the consumers ability (income) to purchase those goods. In order to construct these, one must simply input a set of data — for instance, a consumers satisfaction with getting x-number of toy cars and x-number of toy soldiers while shopping — across this moving graph, determining the points by what is available for purchase given the consumers income.

The Negative Impact of Technology on Interpersonal...

Over the last century, information technology, such as the Internet, has brought our society forward and helps us get through life more efficiently and conveniently. In addition, it helps making global communication easier and faster as compared to hand-written mails that may take days if not weeks to reach its intended recipient. However, with such luxury and convenience, there is a debate whether the way we currently interact with fellow human beings with the help of technology is good or bad to our personal relationships. The Internet has increased the amount of communication globally, yet ironically the very technology that helps us increase our communication hinders our ability to socialize effectively in real life and create a†¦show more content†¦According to Shelly Anstey, in her article â€Å"On-Line Personal Relationships†, Researchers have reported in an online environment, there is more incidence of flaming and people have greater difficulty recognizing an d moving shared point of view. This implies that people on the internet tend to fight more and have much lesser consideration for each other. For example, since there is lack of expression and body cues that can’t be seen on the computer screen, the couples can’t see what’s really happening, and actually assume what they think is in their mind. When they are in argument, they could end up having their relationship into a bitter situation. Matchmaking services on the Internet may bring harm to the inexperience users, because there are many online dating users that create false profiles that deliver false information to mislead other users. Online dating services allow its users to upload pictures of themselves for other members to view. However, these pictures can be very deceiving, because some people use Photoshop programs to edit their pictures making it appear more attractive than they actually are in real life. For example, people would remove facial blemishes, such as acne, whitened teeth, or add hair to bald spots. Furthermore, they can also upload pictures that were taken years ago when they were younger in age and better in appearance. 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Logistics and Supply Chain Management for Jaguar Case Study

Question: Discuss about theLogistics and Supply Chain Management for Jaguar Case Study. Answer: Introduction Jaguar is believed to have started in the year 1922. Immediately after the Second World War, the companies' reputation grew abruptly. In the year 1989, the company was purchased by Ford. In 2000, Land Rover which had been bought by BMW earlier in the year 1994, merged with Jaguar which was under Ford to form a more robust Jaguar Land Rover company. Fundamental reasons for the success of the Jaguar Land Rovers Company Sustainable development is the way to operate at the Jaguar Land Rover Company. This is the core value that drives the long-term success of the company(Speth, 2016). The company believes that it is critical to preserving its trust from its customers. This helps it to remain to be the most recognized expensive brand thus enabling it to secure its certificate of operation. The company operates under one principle which allows it to act ethically and responsibly towards its customers, suppliers, shareholders, dealers and most importantly, giving the environment its due respect since it is the mother of all the success a company may enjoy. This happens in every business that the company undertakes in the whole world. The Jaguar Land Rover has been successfully investing in its customers, research, and development. This has helped the company to actively manage its social environment(Trefis, 2015). The company has its people at the heart of its success. The skills, passion, and commitment provided by its employees have always been the idea behind the creation of the existing cars(Jaguar, 2016). These people also use those skills to benefit the community in which they live. The company goes ahead to build a healthy relationship with its community through encouraging its employees to play their part well in the city. For example, working with disabled students or becoming school governors. The company also aims at involving a small percentage of its workers in voluntary activities such as education generation, charity work, and the environment. Its graduates spend at least two years while supporting community projects. This is part of the Jaguar Land Rovers Company. The company also continually look s at its operations and how they affect the people who live near its sites(Jaguar, 2016). This helps them to make the correct and informed choices to aid in maintaining a good relationship with its members. Members of the local council together with representatives of the resident groups also join the Jaguar Land Rover Company to review the companys plans and tell the company about what they think could be done to help the company function better. This helps the company to enjoy a more significant success when compared to other companies. Its policy is to struggle and meet or exceed the legal and regulatory requirements in every activity the company undertakes. It also periodically reports on its performance to the stakeholders more transparently and openly. This helps the company to realize the threats and weaknesses that it has been going through. This immensely helps it to plan even better on how to attain a more sustainable competition in the market. Without any doubt, this is one of the reasons why the company enjoys is more continued and robust success in the market industry. The company has also set some commitments, to begin with, it positively engages with the local and global communities in ensuring that its presence adds value and brings up benefits to the society. This is its central commitment to ensuring it is committed to the well being and development of its employees as well as providing support to the social and humanitarian projects. Secondly, in concern to the environment, it is committed to continuously improve the environmental performance of its business and products through the reduction of the emissions, natural resources conservation and optimization of the use of sustainable energy and materials. Its investment in research highly promotes this. The company also makes sure that it delivers exceptional products and services which meet their customers' needs. It also encourages and helps to ensure a shift towa rds a low carbon society. Jaguar Land Rover has also managed to emerge as the most significant success as a car assembly plant due to the high records it delivered regarding the high demand for luxury cars in China and North America. The growth was seen to be most influential in China with almost 32 percent. The growth was driven by the increased demand for newer models(Monaghan, 2017). The company continues to invest significantly in new models and innovation. For example, news has been circulating that Jaguar Land Rover company may be unveiling its first electric vehicle later this year(Rossolillo, 2018). In respect to its I- Pace, the company is set to unveil a couple of new electric cars for the 2019 production year. It is clear that the luxurious company has been holding up a considerably small percentage in the United States market share. But, due to its recent moves of innovations, the company may propel its significance in the United States market share to a top rank. Its step to developing electric c ars is very critical to our environment. This is because it helps to reduce greenhouse gases emission. In the United States, vehicles are responsible for almost half of the greenhouse gases produced every year globally. This is because the country makes up to nearly thirty percent of the cars in use globally. This was according to a report which was issued in the year 2006 by the environment defense. Transportation in the country has therefore been contributing to roughly thirty percent of the greenhouse gases emissions in the United States. Some efforts to curb this menace such increasing the greenhouse gases and advising people to consider using public means of transport have fallen on deaf ears(GinaMarie, 2011). Therefore, the introduction of the electric cars by the Jaguar Land Rover will see a reduced use of fossil fuels a thing which will highly contribute to the reduction of the greenhouse production. This will profoundly market the company considerably since citizens will have to spend less money on transport compared to the fossil fuel transport since electric power is relatively cheap compared to fossil fuels, and also the environment will also be profoundly saved. How Jaguar Land Rovers Company maintains its competitive advantage Competitive advantage is what makes a company than the competition in its companys minds(Kimberly, 2017). Competitive advantage relies on three determinants. They include; a benefit which is how good the product from the company is to the users. Jaguar Land Rover must be evident in the interests of the product it provides. The company has to make sure that what it produces is something that the customers genuinely need. The product must offer real value to the customers. The company must know the features of its product and how it is significant to the customers. Secondly, we have the target market(Kimberly, 2017). Jaguar Land Rover Company must know who exactly its target buyers are, who buys from it and how it can make their lives better. For example, Jaguar Land Rovers Company targets the VIP buyers who need luxury cars. Then thirdly is the competition. This does not only include companies of the same type as the original company but also everything that the companies could do to subsidize the need of the products from the particular company(Queensland, 2017). For a company to maintain its competitive advantage, it must practice the following attributes. In business, the winners who are clear no matter the size of their business are the ones who can find a new definition around the world of innovation(MacInnis, 2018). They also use new ways of communicating the value of change to their key customers. This can be achieved through the practice of collaboration. Customers are always in the box seat. They are the one who chooses to visit a company's website. They decide to either view the advertisements on the site or not. When a company sends an email to its customers, they are the ones to choose if to open it or not. Therefore, the organization is entitled to collaborating with its customers. It can achieve this collaboration through the use of social media tools such as Facebook, Twitter, blogs or even forums(Lewis, 2018). Jaguar Land Rover organization gets the real value of innovations they come from its customers because they always tell the companies better ways of doing things. For the company to continue enjoying the competitive advantage, it must invite its customers to be part of the organizations planning. It can also be of significant benefit when an organization creates a collaborative culture in its operational activities with its customers. The Jaguar Land Rover Company also needs to offer an understanding and useful insight into it to continue enjoying its competitive advantage. Communication with the customers can be as simple as making a phone call or submitting an online survey for a company(Conlon, 2013). If this is done with a significant sensitivity, it can provide an insight for the company to change something that was making it lose business or help it to create something that will make it continue enjoying the competitive edge. It is also very ideal for a company to share its story for it to keep enjoying the competitive advantage. It is good for the company to stand for what it knows. So many companies have not realized this. Many people prefer buying from a business they know and trust. They get to know what a company has brought to the market through what it has updated on its website. Potential customers give asking themselves questions every day whether to contact a particular business or not. The organiz ation can answer these questions through giving its whole story for the customers to make a decision based on what the organization is. The company is just required to be real and honest with what it offers. This will help it build a long-lasting relationship with its customers while in turn making it continue enjoying the competitive advantage. The Jaguar Land Rover organization needs to be customer-centric(Hill, 2013). It needs to step into the customer's shoes every day through consciously thinking about its customer's touch points such as its websites, business cards, and staff. This awareness helps a company to change how it does things. Suitability of Jaguar Land Rovers Company's ways of maintaining a competitive advantage to other companies Jaguar Land Rover company is a company which is on the brink of revolutionary change. It enjoys the competitive market advantage through innovation, research, and development(PLC, 2015- 2016). Other companies as well emulate this company to advance their stability in the competitive market. This is because the success of any company is always based on its continuous process of anticipating new market trends(Vizard, 2014). If a company formulates an excellent strategic plan and employs a right mapping tools that will help it to identify the fastest growing opportunities in it, then automatically it will maintain its competitive advantage in its market of operation. Sustainability concept An organization has the vital needs that it needs for it to address its challenges in a way that will end transforming the way it operates and competes with the other organization(Rosano, 2008). This is referred to as sustainability. Sustainability concept is an aspect that brings (Autostadt GmbH, 2009)environment, society, and the economy together as the three aspects of sustainability. It also brings the interaction between these three components. This is concept is relevant to the Jaguar Land Rover Company. Through its strategic plan, the company has dramatically reduced the impact of their cars on the environment(Embedding sustainability through enterprise governance, 2009). This has been achieved through several methods such as thee- terrain, more sustainable manufacturing and reduction of the emission of the greenhouse gases. Jaguar Land Rover's sustainability governance structure is part of the reason why sustainability is so embedded strategically in the way they do business( Corporate, 2014). It is this framework and architecture which enables active cross-functional engagement and optimizes the value-add from the finance team Recommendations Jaguar Land Rover (JLR), is the most significant automotive manufacturer in the United Kingdom, future-proofing of its business and embedding environmental innovation in everything it does will be substantial for the creation of stable foundations for responsible, profitable growth. To support its vision, the Jaguar Land Rover Sustainability Committee needs to develop a common and a modern understanding of sustainability issues, in the context of global system pressures, for its members and close associates. Conclusion Jaguar Land Rover group believes in wealth creation and not the economic parameter of profitability. Whatever they earn, whole-heartedly they gift it to the society in the various forms. The current leadership of the group is with Dr. Ralf Speth; he was appointed in 2010. They have booked many directions and been pioneered in various employee oriented efforts. As a result Jaguar Land Rover group is the most respected business conglomerate in the world. The individual profitability or the loss-making incidences are not affecting the strong rootholds of the group. Collectively the group has many companies operating on different continents on the earth. The collective financial performance will battle the economic threats prominently to their group companies. References Autostadt GmbH, W., 2009. LEVEL GREEN - The Concept of Sustainability. [Online] Available at: https://www.yatzer.com/LEVEL-GREEN---The-Concept-of-Sustainability [Accessed 17 April 2018]. Conlon, G., 2013. 3 Ways to Gain and Maintain a Competitive Advantage in the Digital Age. [Online] Available at: https://www.dmnews.com/marketing-strategy/3-ways-to-gain-and-maintain-a-competitive-advantage-in-the-digital-age/article/305871/ [Accessed 17 April 2018]. Corporate, C., 2014. Strategies for impact. Engaging Biffa Employees on Sustainability, pp. 1-29. Embedding sustainability through enterprise governance (2009) Jaguar Land Rover. GinaMarie, C., 2011. The Importance of Electric Vehicles. [Online] Available at: https://www.care2.com/causes/the-importance-of-electric-vehicles.html [Accessed 17 April 2018]. Hill, B., 2013. Why Are Some Firms Able to Sustain Competitive Advantage Over Their Rivals?. [Online] Available at: https://smallbusiness.chron.com/firms-able-sustain-competitive-advantage-over-rivals-81199.html [Accessed 17 April 2018]. Jaguar, L. R. l., 2016. JAGUAR LAND ROVER IN THE COMMUNITY. [Online] Available at: https://www.jaguar.co.uk/about-jaguar/jaguar-business/community.html [Accessed 17 April 2018]. Kimberly, A., 2017. What Is Competitive Advantage? Three Strategies That Work. [Online] Available at: https://www.thebalance.com/what-is-competitive-advantage-3-strategies-that-work-3305828 [Accessed 17 April 2018]. Lewis, J., 2018. Four Methods of Competitive Advantages. [Online] Available at: https://smallbusiness.chron.com/four-methods-competitive-advantages-32344.html [Accessed 17 April 2018]. MacInnis, D., 2018. 7 Ways to Gain or Maintain Your Competitive Advantage. [Online] Available at: https://www.womensnetwork.com.au/Maintainadvantage [Accessed 17 April 2018]. Monaghan, A., 2017. Jaguar Land Rover posts record sales thanks to demand in China and US. [Online] Available at: https://www.theguardian.com/business/2017/may/23/jaguar-land-rover-posts-record-year-in-sales [Accessed 24 April 2018]. PLC, J. L. R. A., 2016. Strategic Report- Jaguar Land Rover annual Report, s.l.: s.n. Queensland, B., 2017. Your competitive advantage. [Online] Available at: https://www.business.qld.gov.au/starting-business/planning/market-customer-research/competitive-advantage [Accessed 17 April 2018]. Rosano, L., 2008. What Is Sustainability?. [Online] Available at: https://sloanreview.mit.edu/article/what-is-sustainability/ [Accessed 17 April 2018]. Rossolillo, N., 2018. [Online] Available at: https://www.fool.com/investing/2018/02/12/why-jaguar-land-rover-could-become-the-leader-in-e.aspx [Accessed 17 April 2018]. Speth, R., 2016. SUSTAINABLE DEVELOPMENT POLICY. [Online] Available at: https://www.jaguar.com/about-jaguar/sustainability/sustainable_development_policy.html [Accessed 17 April 2018]. Trefis, T., 2015. Tata Motors Earnings Review: Profits Decline For Both Jaguar Land Rover And The Standalone Business. [Online] Available at: https://www.forbes.com/sites/greatspeculations/2015/02/09/tata-motors-earnings-review-profits-decline-for-both-jaguar-land-rover-and-the-standalone-business/#7080cc0166ab [Accessed 17 April 2018]. Vizard, S., 2014. Jaguar Land Rover looks to cement brand positioning after record sales. [Online] Available at: https://www.marketingweek.com/2014/01/13/jaguar-land-rover-looks-to-cement-brand-positioning-after-record-sales/ [Accessed 17 April 2018].

Othello - Male Characters Essays - Othello, Michael Cassio, Roderigo

Othello - Male Characters Mike Hourie The four main characters in the play Othello represent four different character traits of manhood: Roderigo, the failure; Othello, the hero, yet the insane lover; Cassio, the noblemen; and Iago, the villain, yet the strongest character of the play. Of these four characters Roderigo reveals the weakest character traits. Iago effortlessly profits from Roderigos deficiency in a intelligence, in fact Iago himself said he would not waste time and effort on such a snipe(I iii 387) except for sport and profit. Towards the end of the play Roderigo reveals some traits that might classify him as a man with a spine. He finally stands up to Iago and threatens to expose the conspiracy against Othello and Cassio, but ultimately his flaws overpower his virtuous traits and he is persuaded by Iago to kill Cassio instead. Likewise, Othello is the tragic hero of the play but his character is also weak. Jealousy is Othellos major downfall. He reveals his insecurities in the scene where he strikes Desdemona and calls her a devil. Similarly, in the brothel scene, Othellos insecurities arise when he cruelly questions Desdemona. He condemns her as a simple bawd and a whore, which he has no real proof of. Iago also easily manipulates Othello, like Roderigo, throughout the play. Othello is naive. He demonstrates that a few well-placed suggestions can alter his train of thought, such as when Iago was talking to Cassio and made Othello believe that the lieutenant was speaking of Desdemona instead of Bianca. On the whole, Othello was a weak character and a naive man. In contrast, Cassios character is strong. He spoke about Othello with dignity and grace, which no other character in the play does. Also, Cassio showed extreme loyalty to the Moor. Cassios only flaw is that he temporarily lost his power of reasoning when he was drunk and let himself be manipulated by Iago. All in all, Cassio is a good example of how a man should act; with dignity and honor. Likewise, Iagos character is also strong. He is an intelligent man as can seen in the soliloquy where he is hatching a plan to frame Cassio to get his place (I iii). In the soliloquy Iagos intelligence is revealed in the statement How, How? - To abuse Othellos ear / That [Cassio] is too familiar with his wife.(I iii 396-39). Iago used his intelligence to think of a plan to frame Cassio and bring down Othello at the same time. Iago is also a confident man. Throughout the soliloquy Iago is confident That the moor Will be tenderly led by the nose./ As asses are (I iii 401- 404) and will be easily manipulated. However, if Iago had used his good character traits for good he would have been the hero of the play instead of Othello. On the whole, Shakespeare did an excellent job on setting the character traits for the male characters in the play: Roderigo was the snipe; Cassio, the noble gentleman; Othello, the fallen noble Moor; and Iago, the intelligent, confident and arrogant self-made villain. All the Characters in the play had some good traits but each of them had an appalling attribute that led to their downfall.

How to Bounce Back When You Make a Mistake at Work

How to Bounce Back When You Make a Mistake at Work The reply-all with a snarky comment, when you meant to forward to a trusted friend. The dropped ball that caused you to miss a major deadline.The â€Å"I’m disappointed in you† talk from your boss.So you’ve made a major mistake at work. Or you’ve gotten a poor review, or maybe you just feel like you’re coasting along, performing way below your ability. Whatever the reason, you feel like you’re just barely holding on. What can you  do when you make a mistake at work?At some point in their career, everyone has a stumbling point. Sometimes mistakes happen due to being overwhelmed, making an oversight, or having a moment of carelessness. It happens to everyone, even the most conscientious employee. So when something happens and you feel like you’re sitting in the corner of shame, remember that you’re not the only one. Even the people who are angry with you have been there (or will be) at some point, so try not to take it too perso nally.The Aftermath of your GaffeAfter a mistake, it can feel like you’re stuck in a kind of purgatory. Am I going to get fired? Have I totally ruined my reputation? And everything, every little bobble or mistake, feels magnified. It’s important not to get stuck under this tidal wave of stress and worry. Once you’ve made a mistake, or been called out for poor performance, the most important thing is to step up.Apologize/acknowledge what happened.You don’t need to wear a sandwich board saying, â€Å"I screwed up,† but letting your boss (and anyone affected by the mistake) know that you understand how you failed is key. If you messed up, a simple â€Å"I’m sorry† goes a long way here, just like it does in all aspects of life. And FYI: â€Å"I’m sorry you feel that way† is not a legit apology here.Own itAccept responsibility for what happened. Resist the urge to throw anyone under the bus here; it won’t lessen your o wn consequences, and will just cause further issues and bad blood. That’s not to say you should take all blame; rather, if it’s a shared mistake or problem, be clear about your part in the mistake, and take your share of the blame. Naming names, or the kindergarten classic â€Å"but he was doing it too!† won’t get you any brownie points right now.Show that it won’t happen againIf it was a lapse on your part, let people know that you’re taking action to make sure it doesn’t happen again. If it was a process that failed, show how you’re changing things so that there’s not a repeat.Look for small winsUnfairly or not, you’re likely going to be under increased scrutiny for some period of time, while things are still recent and raw. In addition to making sure the blunder isn’t repeated, it couldn’t hurt to be an A+ employee for a while: show up early, stay late, put in extra hours to show that you’r e back on it. Take on extra projects to demonstrate your commitment to the job. It’s about rebuilding others’ confidence in you, sure, but it’s just as much about rebuilding your own confidence. Succeeding at things, even small ones, can help you get back into your groove while showing everyone else that you’re ready to move onward and upward.Move onIf it’s not a fatal (e.g. firing) mistake (more on that in a bit), this too shall pass. Odds are, things will get back to normal pretty quickly. And while you can’t erase what happened, or make everyone forget what you did, everyone has a job to do. This incident will get lost in the shuffle of everyday work. You might have a rough few weeks, but at some point you’ll notice that things have gotten back to the routine.Ask Yourself: Why Did This Happen?Once you’ve got the problem in hand and have started your apology tour, you have some space to think more about why this happened. Som etimes mistakes just come out of the blue, in a moment of inattention or poor decision-making. Other times they’re part of a pattern of carelessness, or a lack of caring about the job. So after you’ve started the damage control process, it’s time to figure out why you’re in this situation in the first place.Did I make this mistake/perform poorly because I don’t care about this job anymore?Did I make this mistake/perform poorly because I’m overwhelmed by my job, and need to make adjustments?Did this happen because I don’t have the right skill set, or need to know more about how things work?If you made the mistake or got a poor performance review because you’re just not into your jobIt might be time to get out. It’s not ideal to quit straightaway- it’s much better to start exploring your options and opportunities before you jump ship. But if you’re already performing at a lower level because you’re unh appy or disinterested, that’s a major red flag.If the performance issue was due to you being overwhelmed by your jobTalk to your boss. ASAP. It’s time for a very frank discussion about your priorities, your tasks, and your role. If things don’t change and performance continues to slide, that will be on you, and it will make things even more uncomfortable. Your boss has a strong interest in making sure you perform your best and stay a satisfied employee, so don’t fear the conversation. It might be possible to restructure your daily tasks, or find new ways to do them, so that you’re able to do your job at the level you know you can hit.If the mistakes are happening because you don’t have the right skill setYou need to figure out what you’re lacking, and strategize how to either a) get those skills and knowledge; or b) share responsibilities in a way that works for you and your team. It may be that this is something you can handle on you r own (for example, getting trained on a particular kind of software, or taking online seminars about time management). But it may well be that you need help from someone else in your company, and that’s okay. If you need to sit down with someone to understand processes or tasks, do it. If you need help from your boss prioritizing, ask for it. This goes back to showing that you’ve learned from past mistakes, and are trying to get stronger.What If I’m Fired As a Result?Some mistakes, well, sorry to say that you can’t bounce back so easily and keep your job. Say there was a major money loss, or you happened to do something that was considered unforgiveable by the powers that be. If this turns out to be the case, and you’re let go for cause, your career is not over. Remember before, when I mentioned that you have to work hard to prove yourself and move on? That’s doubly true if you’re fired- and you have to cope with that while also look ing for a new job. So it’s not an easy road, but also not impossible.If you lose your job because of performance issues, you still have options:1. Don’t put off your job search.It can be tempting to lay low for a while, but the longer you wait, you’re delaying the inevitable moment you get back out there. You also run the risk of (unintentionally) reinforcing the idea that you’re unhireable, the longer you stay out of the game. As with a big mistake, accept that it happened, think about how you can do better, and find ways to improve and make yourself a stronger candidate.2. Think hard about what you want to do.Is your field really a good fit for you, after how things ended at your last place? If it was just the company or the role that was the problem, that’s a pretty straightforward fix. But this is a chance to think about what you should really be doing next.3. Get your references in place.Given how things ended, you probably won’t want y our most recent boss to sing your praises (especially if you’re not sure what he/she will say), but you can still get former colleagues from other jobs, or people in your network to act as references.4. Spin it.You lost your job, and that’s going to come up when someone sees an end date on your resume, or asks why you left your last job. The important thing is to turn the narrative into a more positive one. â€Å"I left my last position because it wasn’t a good fit. I’m ready to move on to the next challenge.† It’s a little vague and not ideal, but it’s also not a brutally honest, â€Å"I got fired. Hire me please?† Keep in mind that the reasons you were let go might come up during a background or reference check, so it’s best not to flat-out lie about your reasons for leaving.While you’re looking for a new job, the old one might haunt you somewhat. But again, it’s important to acknowledge, accept, and move on with your life. Everyone loves a good comeback story, and if you work hard to be better than your past mistakes, you can pull yourself up and out of the muck. You can survive, you will survive, and you’ll walk away with some very hard-won insight about yourself and your career.

Healthcare Disparities Essay Example | Topics and Well Written Essays - 250 words

Healthcare Disparities - Essay Example In other words, there were separate hospitals for both the whites and the blacks (Williams, 2007). Much has been done to reduce these disparities but the situation is still the same even today. Other racial or ethnic minorities are also affected by these healthcare disparities. The prevalence of disparities among the blacks and racial minorities is still high. Healthcare disparities are common in new AIDS cases among the Blacks and Hispanics, preventive care for pneumonia among the Asians, and communication with healthcare providers among the poor. Access to healthcare services is hampered by healthcare disparities and the response varies from one community to the other. Access to quality healthcare is not a guarantee and this is evident to the uninsured population. Healthcare coverage among the population is based upon the social class. The poor people especially those from the minority and ethnic groups tend to have poor coverage and this has been linked to racial disparities (Mullner, 2009). The federal government should take into consideration the minority and ethnic groups within the population. They should come up with a better policy that addresses the needs of these groups. The most vital thing is to understand how their cultures operate and they will be in a better position to assist them in the best

Healthcare Disparities Essay Example | Topics and Well Written Essays - 250 words

Healthcare Disparities - Essay Example In other words, there were separate hospitals for both the whites and the blacks (Williams, 2007). Much has been done to reduce these disparities but the situation is still the same even today. Other racial or ethnic minorities are also affected by these healthcare disparities. The prevalence of disparities among the blacks and racial minorities is still high. Healthcare disparities are common in new AIDS cases among the Blacks and Hispanics, preventive care for pneumonia among the Asians, and communication with healthcare providers among the poor. Access to healthcare services is hampered by healthcare disparities and the response varies from one community to the other. Access to quality healthcare is not a guarantee and this is evident to the uninsured population. Healthcare coverage among the population is based upon the social class. The poor people especially those from the minority and ethnic groups tend to have poor coverage and this has been linked to racial disparities (Mullner, 2009). The federal government should take into consideration the minority and ethnic groups within the population. They should come up with a better policy that addresses the needs of these groups. The most vital thing is to understand how their cultures operate and they will be in a better position to assist them in the best

Healthcare Disparities Essay Example | Topics and Well Written Essays - 250 words

Healthcare Disparities - Essay Example In other words, there were separate hospitals for both the whites and the blacks (Williams, 2007). Much has been done to reduce these disparities but the situation is still the same even today. Other racial or ethnic minorities are also affected by these healthcare disparities. The prevalence of disparities among the blacks and racial minorities is still high. Healthcare disparities are common in new AIDS cases among the Blacks and Hispanics, preventive care for pneumonia among the Asians, and communication with healthcare providers among the poor. Access to healthcare services is hampered by healthcare disparities and the response varies from one community to the other. Access to quality healthcare is not a guarantee and this is evident to the uninsured population. Healthcare coverage among the population is based upon the social class. The poor people especially those from the minority and ethnic groups tend to have poor coverage and this has been linked to racial disparities (Mullner, 2009). The federal government should take into consideration the minority and ethnic groups within the population. They should come up with a better policy that addresses the needs of these groups. The most vital thing is to understand how their cultures operate and they will be in a better position to assist them in the best

Workplace bullying Essay Example | Topics and Well Written Essays - 2250 words - 1

Workplace bullying - Essay Example Subsequently, effects in the wider community can include lower production, early retirements and an increase in the costs of health care services. Globally, nations are implementing laws to promote dignity within the workplace, and to ban a range of forms of workplace harassment (Giga & Hoel, 2004). However, actual research of how best to ascertain the presence and degree of workplace bullying within an organisation remains contentious. This paper will explore the suitability of using survey instruments to understand the organisational context of workplace bullying. First the background of workplace bullying shall be outlined. Second a literature review of survey instruments used shall be presented, with a focus on the Negative Acts Questionnaire (NAQ). Strengths and weaknesses of the survey instrument shall also be identified. The conclusion will resolve the question of survey question suitability, and also provide recommendations for future research. There are various forms of workplace bullying that can be broadly categorized into two main types: 1) work-related and 2) person-related. Work-related bullying is indicated by constant criticism, not being provided with information, and excessive monitoring. Person-related bullying can include being subject to insults, teasing, false allegations, rumors, social exclusion, humiliation and or intimidation (Einarsen & Hoel, 2001; Knott, 2004). Bullying, whether in the workplace or elsewhere, is about power in social relationships, or more specifically, power differences (Hoel & Cooper, 2000). Within the workplace, bullying may also be referred to as mobbing, workplace aggression, petty tyranny or victimization (Aquino, Grover, Bradfield & Allen, 1999). Ultimately, workplace bullying is repetitive, persists over time, and results in a hostile work environment (Hoel & Cooper, 2000).The antecedents to workplace bullying vary across organisations and departments within organisations, howev er, studies point to the values of the organisational culture, the representation of these values in policies, and the roles, and task demands of employees as primary factors (Hoel & Cooper, 2000). The direct consequence of workplace bullying has been shown to be increased stress and negative responses from some employees (Giga & Hoel, 2004). Conceptual issues of how to define and measure workplace bullying in order to understand it are dominant research areas currently (Knott, 2004). Studies show that a failure to address issues of workplace bullying places organisations at risk of increasing costs due to sick leave, compensation and a tarnished public image (Hoel & Cooper, 2000). Literature suggests a focus on the psychosocial aspects of the workplace as potential antecedents and prevention variables (Einarsen, Hoel, Zapf & Cooper, 2003). There is a current emphasis on the use of survey instruments to identify and measure bullying within the workplace adequately account for the or ganisational context. However there is a lack of literature exploring the efficiency

Modern Poetry Comparison Essay Example for Free

Modern Poetry Comparison Essay Over the past few weeks, my class and I have been studying a bank of poems, all of the same theme, they all deal with racist issues in modern life. I have chosen two of these poems to compare, these are, The Negro and Prayer of a black boy. Throughout the coursework I shall be calling Prayer of a black boy Poem A, and The Negro, poem B. Poem A uses imagery contrasting white and black cultures, lots of words and expressions in the poem underlines the wonder and amazement of the Negros natural environment, and the barrenness and unproficness of the white mans. I will be disusing these and pointing out the affects they have. Poem B is in 6 clear stanzas but uses imagery of a symbolic and/or historic kind, and so I will also explain the affects this has upon the poem, and although Poem A is written continuously, it can easily be broken into six stanzas for comparison. Also both poems are written in the first person, we know this because they say I. Due to Poem B being in six stanzas it is very quick and easy to read and understand, so I have split Poem A into six parts as well to make it easier to compare. Poem A tells us that the mans roots are very black, and that he is proud to be Black and that him and his people originated from Africa, I concluded this from the line Black as the depths of Africa. In poem B the man says he is tires of this world, he is saying a prayer, which means he is fed up of the way white people act and live and he wants out, also he says since the cock crew he wandered, this means he is worn out of looking for a better place of peace amongst the white people. Poem A explains that the man in the poem has always been used as a slave and that he has been treated like a second class citizen because of his race. Also he says Caesar told me this means that black people have been slaves for a very long time, even when Caesar was around. But he seems to be proud of what he and his race have done to get where they are now. During the second part of Poem B, the man describes a beautiful scene of where and what he wants to be, but then he thinks about what will really happen, which is that his people are slaves and workers all day then he says they are spat out of the factory in which they work. He also dreams of going back to his own country and living freely amongst his people, but he then awakes with great disappointment to se he is still stuck in a white mans world. In the third part of Poem A the man explains that he worked on ancient buildings as well as very modern buildings, which shows us a sense of time, of which he and his people have been treated with a lower standard from the white people, and over a long period of time. The man in Poem B tells us that what the so called gentleman is, he doesnt want to be, because he can see the real white people and they are not kind and generous as a real gentleman is thought to be. Also he compares his brown skin with the brown sugar bags in the street, which are from his country and makes yet again think of being at home with black people. The forth part of Poem A, tells us that he is a singer, and this shows he is proud of the situation he is currently in. We have a mention that he worked his way up from his homeland (Africa) to Georgia, where he sings ragtime for white people and they like it, and this makes him very proud to be who and what he is, a Negro. In the forth section of Poem B the Negro explains that he really wants to be back where he knows is a lot better place, which is his country, because in this country there is nothing better than his home, Africa. In section five of Poem A, he tells us that he and his race have been victims all their lives, he tells us the horrors oh what has happened in the past to him and his race. They have been treated unfairly and with no trial they are punished. Poem B section five, tells us that the man doesnt want to learn the ways and religion of the white people, he wants to know his own history and practise his own religion, the religion of the black people from his home country. He asks why he should read about things he doesnt know or understand of. The white peoples religion comes from a book, (the bible), whereas black religion is carried through time in stories and songs. The final section of Poem A is the exact same as the first stanza, he repeats how proud he is of where how hard him and his race have worked, and that he is proud of his wonderful country, his wonderful home, Africa. The final section of Poem B isnt the same as its first, in this final part, the black man explains that white people are too sad for his kind, and that his culture are in touch with there countries natural habitat and that the white people are far too industrious. The final line tells us that the white culture needs to lighten up a bit.

J.B. Priestleys Inspector Calls :: Priestley Inspector Calls Essays

J.B. Priestley's "Inspector Calls" J B Priestley presents the readers with a fascinating play of guilt and innocence, of prejudice and hypocrisy. But there are parts of this play that i fail to understand. Mr and Mrs Birling are a middle class couple with two children, Eric and Shelia. Shelia is engaged to an upper class man named Gerald Croft. It is not everyday that an inspector should turn up at a house filled with people with such a high status. However, Mr Birling and Mr Croft are respected gentlemen, so why does Priestley leave it so unclear to them, and us, as to whether Eva Smith is one person or several? There are many possible answers to this question as different people will have different views and opinions as to why Priestly does this. However, I am going to discuss my interpretations of why he chose to do this. There are certain things that readers must notice to be able to understand the question; â€Å"Does it affect your response to the play that Priestly leaves it unclear whether there is one Eva Smith or several.† For example, the fact that on questioning members of the Birling family and Mr Croft, the inspector insists that only one person sees the photograph at any one time, and that that person must be the one who is being questioned. Of course, it is possible that this is the way in which this particular inspector does his work. However, if he were to let everyone in the Birling household see the picture at the same time, by the time he questioned the other family members they would have had time to react to the picture and would be able to pretend that they didn’t know the girl, whereas dealing with them individually enables the inspector to notice any suspicious behaviour. Also, could it be that there is a political message hidden in this investigation? The actions of Mr and Mrs Birling show that they are unaware of the impact that they have on the lives of people in the working class, such as Eva Smith. They show no sign of remorse or regret, even after hearing that their actions and the selfish decisions of their children and future son-in-law contributed to the killing of a young vulnerable woman. However, if this woman was of a higher status, perhaps their views would be very different. Class was a very important aspect of social life in the 1900s and I believe that the Inspector was trying to show the Birlings and Mr Croft, that it is not the most important thing about people. Eva Smith was working class, she had little money and was lonely.

Social-Ecological Model Theory

A behavior I would like to modify or change would be the sexual activity of today’s youth. Focusing more on using protection, being safe, or abstinence if possible. We know that if you aren’t careful and using protection it is very easy to attain a sexually transmitted infection (STI) or a sexually transmitted disease (STD). I would use the social-ecological model theory to accomplish a prevention and promotional change in behaviors. The social-ecological model provides a framework for understanding the different influences and their relationships to one another. In the social-ecological model theory there are different stages or levels to your prevention or promotional program. The five stages or levels are: Individual, Relationship, Community, Societal, and Policy. Individual would be intrapersonal. Relationship would be interpersonal. Community would have institutional factors. Societal would have community factors. And Policy would local, state, and national laws and policies that contribute to the prevention of your program. The first level of the social-ecological model (SEM) theory is Individual or intrapersonal stage. It represents the individual who might be affected by a sexually transmitted infection. And the sexual prevention program aims to increase the individual's knowledge and influence his or her attitudes. You do so by providing, the need for STD testing, the intention to be tested, the risks and benefits of being tested, and access to affordable and convenient STD testing, diagnosis, and treatment. Centers for Disease Control and Prevention, 2009) The second level of the SEM behavior theory is Relationship or interpersonal level. It represents STD prevention activities implemented at the interpersonal level. These activities are intended to facilitate individual behavior change by affecting social and cultural norms and overcoming individual-level barriers. Friends, family, health care providers, community health workers or promoters, and patient navigators represent potential sources of in terpersonal messages and support. Activities included are: providers making STD testing recommendations to their patients, patients receiving reminders about the need of regular STD testing, patient navigators helping to remove logistical and other barriers to screening. (Centers for Disease Control and Prevention, 2009) The third level of the SEM behavior theory is Community which has institutional factors. It represents STD prevention activities implemented at the organization level. These activities are intended to facilitate individual behavior change by influencing organizational systems and policies. Health care systems, employers or worksites, health care plans, local health departments, tribal urban health clinics, and professional organizations represent potential sources of organizational messages and support. At this level you would; promote the use of client and provider reminder systems, provide provider assessment and feedback on their performance, encourage the coverage and expansion of benefits for screening, adopt worksite policies that support preventive care. Centers for Disease Control and Prevention, 2009) The fourth level of the SEM theory is Societal which has community factors. It represents STD prevention activities implemented at the community level. These activities are intended to facilitate individual behavior change by leveraging resources and participation of society-level institutions such as comprehensive abstinence coalitions, tribal health departments, media, and community advocacy groups, which represent potential sources of societal communication an d support. Several interventions appropriate for this level, includes: working with coalitions and collaborates to promote STD testing and expand resources, conducting public awareness and educational campaigns, collaborating with tribal health departments to expand STD screening. (Centers for Disease Control and Prevention, 2009) The final level is Policy. It represents STD prevention activities at the policy level. These activities involve interpreting and implementing existing policy. Federal, state, local, and tribal government agencies may support policies that promote healthy behavior, including screening. Some examples include: collaborating with coalitions to communicate policy decisions to the public (i. g. insurance mandates for STD testing), and translating local policies for community members (i. g. proclamation of a STD prevention awareness month). (Centers for Disease Control and Prevention, 2009) Works Cited Centers for Disease Control and Prevention. (2009, September 9). The Social-Ecological Model: A Framework for Prevention. Atlanta, Georgia, United States. Washington Coalition of Sexual Assault Programs. (2012, November 16). The Social Ecological Model. Olympia, Washington, United States.

What Blücher Has to Do With Young Frankenstein

In Mel Brooks classic film parody  Young Frankenstein  (1974), Cloris Leachman plays a  character called Frau Blucher. If youve seen this great film, you know that every time someone utters the words Frau Blucher the whinnying of horses can be heard. Somehow an explanation for this running gag arose, claiming the hidden reason for the horses reaction was that Frau Bluchers name sounds like the German word for glue, and implying that the horses fear ending up in a glue factory. But if you bother to look up the word glue in German, you wont find any word that is even close to Blucher or Blà ¼cher. Do the words  der Klebstoff  or  der Leim  sound even remotely similar? What Is the Meaning of Blucher in German? If you look up  Blà ¼cher, some German dictionaries  list the expression er geht ran wie Blà ¼cher (he doesnt loaf around/he goes at it like Blà ¼cher), but that refers to the Prussian general  Gebhard Leberecht von Blà ¼cher  (1742-1819), who earned the name Marschall Vorwà ¤rts ([Field] Marshal Forward) for his victories over the French at Katzbach and (with Wellington) at Waterloo (1815). In other words, Blà ¼cher (or Blucher) is just a German surname. It has no particular meaning as a normal word in German and certainly does not mean glue! Turns out that director Mel Brooks was just having some fun with a classic cinematic villain gag from old melodramas. There is no real logic for the horses neighing since most of the time there is no way they could even see or hear Frau Blucher or the people saying her name.