Marketing Plan Jowakim Enterprises

Question: Discuss about the Marketing Plan for Jowakim Enterprises. Answer: Introduction: In addition to the market needs analysis there are offerings made in regards to the source 1 mortgages offerings made at present. A survey has been conducted and the following information was collected which was important services to the product lines. Home based capital lines of offering credit facilities. Debt services which will incorporate consolidation activities, Financial advisory and planning services, loans for construction in the aspect of financing on the mode of permanent and other phases in consideration. There will be another identifiable loan that will work best with bankruptcy and credit facilities. Investment property loans will be made affordable to the individuals willing to take them after a review and close scrutiny of the bank statement. I have been able to apply my knowledge, skills and also understanding to meet the clients expectations and this has helped me to incorporate the functions associated with other provisions of a quality practice. PEST analysis There are various factors that affect the business of mortgage broking such as the legal legislations imposed by the rule of land. The Australian prudential regulation authority is an example of those bodies that govern the entire business undertakings. Taxation aspect is considered detrimental as it keeps on fluctuating from time to time in unpredictable manner. The stamp duty is subject to change hence the company faces tremendous challenges in dealing with the regulatory requirements that pertains to the payment of fines and fees for levy. Industry regulations are another factor that makes Jowakim to remain behind in performance and delivery of services in the region where it operates. Economic factors are such as the interest rates fluctuations which tend to affect the decision of the investors and the overall creditworthiness of the customer is put to question. There are specific grants that are made in first home owners in respect to the wage movements and the unemployment circumstances. Social aspects that affect mortgage brokers are situations of having young children later in life as compared to the current condition. Technology is also present in that the comparison of software vending and back office in the aspect of processing the platforms. Competitive analysis The demand for service is at a considerable higher level five in number of ranking from the industry perspective, there are a number of other strong competitors with friendly and affordable mortgage rates. Direct competitors are those that Jowakim mortgage brokers are aware that they compete favorably in the industry of loans and mortgages. My competitors are targeting the employed youthful people who are designers and have got a strong taste and preferences when it comes to the issue of selecting a good home. To deviate from the intense competition the director and other senior officials are considering diversifying operations to incorporate other financial services to remain ahead of the competitors.(Newton, 2015) said that There are workshop systems which focuses on organizing market system that are individualized. The aspect of roleplaying has been used together with test driving hence working together with the coach to promote accountability. Former loan officers have been eliminated through giving them a pundit and advisory services. Instructors are utilized in the mortgage industry in all aspects. Networking Jowakim mortgage brokers have a formalized process of sales training program hence the companies standards are adhered with. There is a design of self-paced module and an accountability which is based online as a module. Thomas, J. (2014) said that the individual marketers will be a loan originator in the specific needs and the condition of the marketplace. Jowakim has incorporated a new system of providing lasting solutions to the referral business individuals. Marketers in the company should not only learn how to sell loans, our plan has been customized based on the past records and reference. A plan is formulated which augment actual performance as a considerable catalyst for the business patterns which are new. Jowakim has workshops which will focus entirely on assembling a good portfolio of the given solutions to enhance the needs of the target market place. Producers in this context have a maximum of 12 referrals and a follow up procedure is necessary to pave way for the follow up. Marketing ideas An introductory package is used to reflect the requirements for target market. There is also customized market system that facilitates mortgage loan officers to manage their sales in an effective manner. Automated systems in the company enhance that efforts available are giving the results. The manager has developed a time management system to maximize the amount of considerable time spent. Prospecting for clients Partitions of time are in 3 months and an approximate of 1 hour is available during the weekdays which will be specifically devoted to a particular outlined strategy. The marketing task is undertaken with keenness and full responsibility of all the parties involved. An established system does the record of the events that take place in the market and records. During the end of the period estimated to be three months there is definition of plans mostly for market purpose by the sales person. A list of contact is made ready by the departmental manager of the business developing team and marketers. The persons given the contacts are supposed to follow up for referral purposes and acquiring new business. This follow up strategy is useful in enhancing that performance is boosted to higher levels and thus promoting the activities of the entire brokers functionality. (Peterson, 2013) said that Professional relationships with referrals and the clients who are future clients is maintained by ensuring that there is conformity to the agreement made between the broker and the customer. Confidentiality is promoted by making sure that the documents which contain essential and important information are kept safe. Explanation to all the terms and conditions that prevail in the business is necessary to enable understanding and mutual benefit. Client retention Jowakim follows the guideline of marketing standards and adhere to the regulations as well as the government imposed rules.(Arnold, 2012) said Referrals are potential people when it comes to business developing and creating a new partner is necessary to gain revenue and ascertain the going concern of the entity. Long-term relationships are enhanced by updating the customers on a frequent basis. Companies aims at creating awareness of the rates that are revised as well as the now products at offer. A rapport of finance industry is a major monopolies and have an existence over a long period of time is necessary to incorporate the sales and also enhance utilization of the presentation skills as well as displaying and industry knowledge with clear regulations as it pertains to selling. References Arnold, P. (2012). Referrals are potential people when it comes to business developing and creating a new partner is necessary to gain revenue and ascertain the going concern of the entity. Herman press, Sydney. Peterson, L. (2013). Professional relationships with referrals and the clients who are future clients are maintained by ensuring that there is conformity to the agreement made between the broker and the customer. Newman press, Hungary. Thomas, B. (2014). The individual marketers will be a loan originator in the specific needs and the condition of the marketplace. Times press. Australia. Newton, M. (2015). There are workshop systems which focus on organizing market system that are individualized. Gotham press, England.